And with a new spire,
identical to the one designed by architect Eugène Viollet-le-Duc
in the 19th century,
the iconic 800-year-old cathedral
has triumphantly risen from the ashes
and been given a second chance.
Now, follow me. Please go inside.
Well, Muratori were revered by a small, very exclusive clientele,
but, um, behind the scenes,
they were a brand… in crisis,
on the verge of disappearing from the market.
They needed fresh eyes, new ideas. That's why they came to Agence Grateau.
And you provided them a new revenue stream by expanding into the fragrance space.
Yes, but I can't take all the credit for that.
One person in particular drove that,
Antoine Lambert.
Maison Lavaux's scent for Muratori was a collaboration from start to finish.
-Starting with Hey, Bébé. -Shh.
Congratulations on shepherding such a venerable company into the future.
Oh, thank you.
It wasn't easy.
We succeeded because
I believe the future of marketing is reinvention,
while never losing your core values.
That's a perfect note to end on.
We'll now open the floor to questions.
You, sir, in the back.
But did you really succeed?
-It's Marcello. -What?
Are you still working for Muratori?
Not at the moment,
but our strategy more than delivered on all of our objectives.
In fact, Muratori Paradiso was just nominated
for a Fragrance Foundation Award.
So, by my standards, we were quite successful.
And please send your mother my regards.
Any other questions?
What are you doing?
Yes, the eager girl there.
Oh. Yes. Hi. Thank you so much. Um…
Um, actually, my question is for Marcello Muratori.
Oh my God.
Don't you think it's important to have open and honest communication
between a client and their marketing firm?
Of course.
Communication is critical for a successful campaign.
But when a marketing firm doesn't reply to the client's texts and--
-The campaign was over. -I take issue with your follow-through.
-I take issue with your issue. -I fear we may be devolving here.
My apologies.
As many of you know, I'm Marcello Muratori.
And I want to take this opportunity to announce
that I've left my family's company.
What?
Emily, sit down.
Bu…
I know people expected me to take over Muratori,
but it's not a fashion house
that intends to grow in the way I define growth.
So, the future of luxury is my new brand,
Marcello Muratori.
Grazie.
Bonjour.
I loved your panel.
Oh! Merci beaucoup.
Rolin Jeandrot,
CEO of Apogee Water.
Ah, oui, the one with the silver bottle?
That's us.
You probably haven't seen us around much lately because we are, um…
Well, we're having a bit of a crisis.
Le Monde called us "troubled water."
Sounds like you could use a bridge.
I would certainly be open to hearing your ideas.
Um, can I have my office call to set up a meeting?
Sure. Why don't you call me directly?
We could meet in my office or anywhere convenient for you.
Your panel was a masterclass.
So poised, so articulate.
No thanks to your ex-boyfriend.
That was an ambush.
True, but the heat between you two was off the charts.
It was like marketing foreplay.
There was no foreplay.
These Italians…
"Look at me, look at me, look at me."
-Luc! -What?
He looks stronger, taller.
That umbilical cord must have been dragging him down.
Come on.
You will not believe who I saw today.
-Marcello? -Oh.
Okay, psychic. How did you--
Nico just told me he's in town,
and the three of us are going to dinner tonight.
I was trying to figure out how I was gonna break the news to you.
Yeah, well, I guess they're friends,
so it makes sense that they'd catch up while he's here.
It just… it just feels so--
Weird?
Très weird.
So… how did he look?
Good.
-He always looks good. -Uh-huh.
-And did you two talk? -Not really.
-Did you want to talk to him? -About what, okay?
He needs to apologize to me after everything that happened.
Then why don't you come to dinner and clear up this little misunderstanding?
No. No, no, no. I am not crashing. Absolutely not.
Then can I pass on a message
or… poke him with my fork?
Thanks.
But if Marcello wants to talk to me, he has my number.
Okay, maybe just a little poke.
I got you, girl.
I won't break the skin.
You made it!
Of course!
Hopefully you still drink Chablis.
Drink it? She practically bathes in it.
Don't you, darling?
Sylvie, it's good to see you.
You look beautiful.
Go and circulate the canapes.
Mm-hm.
I'm so happy you made it.
Me too.
I wasn't sure if Laurent was joining you, are you still together?
-We are. And aren't. It's- -Complicated.
When are you two going to finally step off that carousel?
The carnival suits us.
If I may, I think you're crazy to stay with him.
You deserve someone special. I know the perfect man.
It could be.
Reinhardt Grundli.
The Swiss chocolatier.
Incredibly successful. Single.
And as sweet as his chocolates.
I'm more of a savory person.
Well, I sat you next to each other.
And told him all about you.
Just be open!
I mean, open minded.
Also his English is better than his French.
Unless you prefer to charm him in Swiss German.
-To Marcello Muratori. -Salute.
And to Mindy Chen.
No, Marcello Muratori is the brand. We're going into business together.
Oh! What?
Does Emily know that?
-You saw her today, right? -I did.
What did she say to you?
Not much of anything. Barely mentioned it.
You know, she's got a lot going on.
She has some high-powered business dinner tonight, actually.
-Everything okay? -Mm-hm. Sorry.
-Uh, so, Marcello… -Mm. Hm?
-Are you seeing anyone back in Rome? -No.
I'm totally focused on work.
No time for a personal life.
Yeah.
Personal life. Overrated. Am I right?
Why?
-Do you want to introduce me to someone? -Huh? Actually, I do.
I know a great girl.
Smart, funny, ambitious, sporty,
from Chicago.
Drop it, babe.
Emily's done with me. She made it very clear when she left Rome.
Well, maybe she felt you were playing her.
She said that?
Not in those exact words.
Um-- The weather is looking good this weekend.
We should go riding in the Bois de Boulogne.
Are girls allowed?
Or is this a boys-only riding club?
Uh… Uh…
No, of course girls are allowed.
Good answer.
The dating scene in Paris is much livelier than in Zurich.
But I only date younger women. That's my thing.
Oh.
Well, then I don't qualify.
What a shame.
Oh, I'll make an exception for you.
What a compliment.
Any more wine?
Ah.
I can put whatever I want in chocolate,
and people will put it in their mouth.
Oh.
Such a gift.
My creations are inspired by the women in my life.
You're such complex creatures.
May I tell you what I think you would taste like?
I don't eat chocolate.
A taut, bitter praline with a smoky finish.
You could be my flavor of the month.
Well, speaking of a smoky finish,
excuse me,
I need to go powder my lungs.
Oh.
-Good evening. -Good evening.
-Yes? -A pack of 1736, please.
Sorry, love- that young man just bought my last pack.
Here, have one of mine.
Thank you.
That's sweet of you.
Sweet?
I'm not sweet at all.
You're so hot.
When can I see you again?
Tomorrow?
Listen this was fun but
I'm a busy woman.
I'm at work every day. And my evenings are booked.
Then what about an after-work, before-dinner kind of thing?
Five to seven?
I'm not sure I'll get off at five.
I'll make sure you do.
Why did I agree to this?
Because it's a good opportunity
for you and Marcello to clear the air in the open air.
What's the worst that can happen?
People always say that right before something worse happens.
So, they're ready. Have you both ridden before?
-Mm-hm. -Um…
Yeah. It's been a while.
My cousin Kelly had a horse named Dusty
because, well, he always would kick us off to roll around in the dust.
The last time I rode I bruised my coccyx.
Is that like your hoo-ha?
Never mind.
Nice to see you again, Emily.
And you!
-What is that voice? -I don't know.
Ready, ladies?
-Mm-hm. -Not quite yet.
Um…
Ooh! Uh…
All right.
I think I got the skittish one.
Want to trade?
Just give me a second.
You've got it.
Whoa!
Nope.
Hold on.
I got it.
Oh my God!
I got it! I got it!
-Okay, easy does it, girl. -It is very clearly a boy.
Remember, horses are empaths. So they feel what you're feeling.
-So just relax. -I am relaxed.
Oh God, it's like Dusty all over again.
You ride better than you ski, Stinkhorn.
Ha-ha.
And don't call me that.
So when did you start planning this business with Nico?
After he left JVMA,
it felt like the right time to work together.
He understands what I'm going through.
Mm. Controlling parents?
And a desire to do something on our own.
Just so you know,
Solitano is almost back to normal.
Mm.
My mother should never have fired you.
You did a good job.
Well, that would've been nice to say at the time.
I did say it.
No, you didn't. All you cared about was winning.
Oh, come on. You were competitive too.
And when I failed, you were happy about it.
That's not true.
You left Rome without talking to me, without even saying goodbye.
I was hurt.
I never meant to hurt you, Emily.
So, why didn't you call me when you came to Paris?
I didn't think you wanted to hear from me. Can you slow down, please?
I don't think I can.
It won't stop!
Emily!
Oh my God!
Emily, pull back!
Pull back on the reins!
I'm trying!
Oh, God! Mm!
Whoa!
Shh. You're okay. You're okay. Shh.
Thanks, but I'm fine.
I was talking to the horse. Let me help, please.
Thank you, but I don't need rescuing.
Oh, really?
So what was that?
Just you racing off without saying goodbye again?
No, this is me not saying goodbye.
Grundli chocolat. Ooh-la-la.
Ah! Let me guess.
They're from Marcello. Finally, an apology.
He must be very sorry.
Grundli are the best Swiss chocolates money can buy.
But more than the quality of the chocolate,
it's the sentiment of the card that really matters.
Hm!
Oh! These aren't from Marcello. They're for Sylvie.
-No. -Mm-hm.
What's this?
"Dear Sylvie, these are as elusive as you."
"Reinhardt."
-Oh. -Oh, who's your secret admirer?
Ah, the chocolatier, actually.
I met him at a dinner party.
I inspired him.
Apparently, this is what I taste like.
Such an honor.
Hm!
Hm…
Mm-hm. Yeah.
He really captured you.
Very intriguing.
Quite funky.
I'm disgusting.
-Water, water. -Yeah, water.
Water.
Merci.
Reminds me, the CEO of Apogee is coming in today.
Apogee? We can't work for them.
Why not?
-It's homophobic water. -Julien, how can water be homophobic?
You can taste that?
Don't you know?
Apogee was famous for giving money to groups that oppose same-sex marriage.
That's awful.
And in the past.
Apogee has a new CEO. I met him at the Future of Luxury panel.
And he needs our help to rehabilitate their brand.
Absolutely not. It's almost Paris Pride.
Imagine how we'd look.
I don't know what I'm wearing yet.
Oh! Monsieur Rolin. Thank you for coming in.
I've been looking forward to it.
May I introduce Julien,
our executive in charge of brand rehabilitation?
A pleasure.
Ah, anything you need, we're here for you. Please, follow me.
I still taste Sylvie in my mouth.
Yeah, same.
Two years later, and Carrefour and Franprix still refuse to stock us.
I mean, it's crazy.
The only thing this water is against is dehydration.
-And you've put out a press release? -Or donated to LGBTQ+ charities?
Yeah, of course, we've done that.
People still won't drink it. I don't know what else to do.
Have you tried apologizing?
Me?
Why? I haven't done anything wrong.
I agree.
Why should you say sorry?
Because it's kind of the right thing to do.
I just want a second chance to rise from the ashes.
Like Notre Dame.
You need to start over.
-Rebuild from the ground up. -And how do I do that?
By leaving the past behind with a new name.
Yeah. I'm open to a rebrand.
I just want people to drink it again, to remember how good it tastes.
Well, then you need a test market.
A group of people to make it appealing again. Huh?
Why do we gays always have to bail out you straights?
I'm not straight.
Oh, you're not?
You're not?
Well, then we can relaunch your water at Paris Pride.
We can sponsor a float at the parade.
Ooh, and have a singer perform.
And have hot shirtless guys spray Apogee into the crowd
until everyone's wet, wet, wet, wet, wet.
What?
I love Pride.
This can be the first stop on your apology tour.
Starting with the community your brand hurt most.
Yeah, that's a great idea.
But what new name would appeal to the gay community?
Rainbow Water?
No. Unicorn Tears.
What about this?
That will work.
Well, I see you all have this under control.
So tell me something about yourself.
What do you do for work?
Do you really care?
Yes.
No wedding ring,
so you're not married.
Don't be so sure.
Ah, do tell.
Mm.
Isn't the point of a five to seven
to keep things to a bare minimum?
And to be honest, I already know everything I need to know about you.
Why?
Are you worried you might learn something that you don't like?
I highly doubt that.
Almost seven.
I better go.
Um…
I'm free for a time extension if you are?
Oh, a five to eight then?
Emily, there you are.
Am I singing on a homophobic float?
I asked some gays where the Apogee one is, and they screamed at me.
Sorry, I meant to give you a heads-up. It had a rebrand, it's now…
Libid'eau.
-Oh, libido. -Mm!
"Eau" as in water. Sexy.
Wait, does it make guys get hard? Should they have called it "Hard Water"?
It's a marketing pun, and people seem to be really loving it.
Oh, Rolin!
-Hey! -Hi!
I think it's working. Look. Look at this.
Your apology post is live.
It's got thousands of likes and mostly positive comments.
-We are filtering out the others. -That's incredible.
Julien helped with the wording. We worked on it together all night.
Ah! I bet you did.
Nico! Over here.
Oh! Our brand ambassadors.
Thanks for doing this, guys.
So you'll be spraying people with Libid'eau.
Please don't spray anyone in the face
unless they ask.
And lose the shirts, obviously.
You heard the man.
Why do we need to be shirtless?
It's Pride. Be an ally.
They're not actually brand ambassadors.
They're our friends…
Mm-hm.
…and they're here to support Mindy.
Oh.
That's a shame.
Just leave it off.
What is Marcello doing here?
He's staying at Nico's place.
I'm sure he just tagged along.
Don't worry. I doubt he'll stay long.
Oh…
No. You can tell that alpine Willy Wonka that I'm not interested.
You're making a big mistake, Sylvie.
Ah, Yvette.
The thing is, I've met someone.
You have? When? Where?
The night of the dinner party at the tabac near your place.
That's why you didn't come back.
I thought it was because Guillaume was being weird.
I promise he'll move on from your dalliance.
I have.
It was one time, Yvette.
And believe me, it was not passionate.
Oh don't worry. I know that's not possible.
Now, show me a picture of your new man.
We're not dating, it's more like a five to seven.
You get to have sex, then kick him out?
Wow.
Now I'm really jealous.
Can he introduce me to one of his friends?
I'll ask!
Yes! Let's go!
Who's up next?
Come on.
Thank you again for doing this. I'll see you at the apartment.
You're-- You're leaving?
-Why? What about… -I…
That's why. He's still here.
So you're doing it again? Bolting?
-Can we just talk about this later? -No. No, we can't.
The other day, that horse did not run off.
You did.
When you're scared, you… bolt.
No, I don't.
So then what happened with Marcello in Solitano?
And with Gabriel in Megéve?
Okay, those are two wildly different situations.
Are they?
Both times you could have stayed,
and, sure, argued it out,
but also maybe worked it out.
Em, you cannot go through life running away.
Believe me, I've tried.
I know Marcello and you ended badly,
but he's such a good guy.
I think you two had something real.
Yeah, we definitely did.
And maybe still do?
Come on, it's Pride!
Don't let yours get in the way.
Oh shit, that's my cue.
Do not leave.
See you tomorrow?
After your five to seven.
Slut.
You're so jealous.
Furiously.
I'm so glad we're back to doing this.
Me too.
It's raining men
Hallelujah
It's raining men
Amen
I'm gonna go out I'm gonna let myself get
Absolutely soaking wet
It's raining men
Hallelujah
It's raining men
Amen…
-I just wanted-- -You're still here. Sorry. You go.
No, you go.
I should never have made it a competition between us.
I should have worked things out with you before I left.
I'm… I'm sorry.
I… I bolted from Rome.
I was hurt and… and angry.
I felt like you weren't in my corner.
But you were.
You were always very honest about wanting to sell to JVMA.
All that doesn't matter anymore.
We are here in Paris.
We can leave all that behind.
If you want to.
I do.
I've missed you, Emily.
I've missed you too.
Can we please just start over?
Emily… Stinkhorn.
Nice to meet you.
A lovely name for a lovely girl.
Marcello Muratori.
Isn't that the future of luxury?
Yeah.
It's raining men
Hallelujah
It's raining men
Amen
I'm gonna go out
I'm gonna let myself get
Absolutely soaking wet
It's raining men
Hallelujah
It's raining men
Every specimen
Tall, blonde, dark and lean
Rough and tough and strong and mean
God bless Mother Nature
She rearranged the sky
So that each and every person
Could find the perfect guy
Oh, it's raining men
Hallelujah
It's raining men
Amen
-It's raining men -Hallelujah
Hallelujah
Amen
It's raining men