We are thrilled for the launch of Muratori Paradiso,
the first of what we hope will be many Muratori collaborations
that will expand but not overextend the brand.
We've curated a small group of tastemakers,
including fashion journalists,
stylists, and content creators,
to experience Muratori where it was born,
the beautiful Solitano.
How is inviting TikTokers to our town
and paying to feed and entertain them going to sell perfume?
The most powerful branding tool we have is word of mouth.
People scroll past ads,
but when they see someone whose tastes they admire raving about something,
they pay attention.
I guess we'll see.
Marcello, stop teasing her. She's done an amazing job.
She knows what she's doing.
And what about the film?
When can we see it?
Well, Giancarlo is still editing.
That diva still hasn't finished?
He had so much time.
He's not a diva.
He insists that no one can see it until he's happy with it.
Ah-la-la-la, that's the problem with directors.
They are blessed with brilliance,
but crippled with insecurity.
Such a miserable existence.
Is he always so precious?
I mean, how hard can it be?
So, how bad is it?
Why would you say it like that?
You won't show me anything.
No. No, you can't see it.
I know it's not working, but if anyone sees it and confirms it,
I'll fling myself into the Tiber.
Okay, the point of a commercial is millions of people will see it.
I know that!
I'm sorry, but…
But I'm under a lot of stress.
And you banned smoking at the office,
so if you want to blame someone, just blame yourself.
Any word from Giancarlo?
No, he's not answering my calls.
Well, then you should probably spend as much time as you can editing.
-I'll cover your meetings. -That won't be necessary.
It's just a few video conferences with Paris clients.
Well, then it won't be a problem for me to handle.
This is more important.
Fine.
Ah, vaping is also banned.
Well, thank you for spicing up my lunch break.
That was definitely the last time.
Ah, well, you said that yesterday, and you still made the trip again today.
Oh, please.
You're one floor below me.
Plus, your bathroom's bigger.
Hey.
What are you doing for dinner tonight?
Why?
I thought it'd be nice to get dressed up and go and see some of the city.
Beyond my headboard.
That sounds like a date.
Oh, I guess.
What's wrong with that?
That's not what this is.
This is vacation sex.
Limited to this hotel room.
Because after the Muratori event, I'm going to Paris,
and this will be a distant,
very nice memory that we will never talk about again.
Like… getting tourist braids.
What? What the hell is a tourist braid?
Like, you know it's not a great idea,
but it's fun, and you're out of town, and you get caught up in the moment,
but you have to wash them out before you get to the airport,
or you'll never forgive yourself.
All right.
Then why don't you come in here and let me help you wash them out?
When in Rome…
Sorry to cut lunch short.
I just need a little time to prep for these Paris meetings.
No need to apologize.
That's actually why I wanted to bring you here.
What is this?
Just look.
-Oh, what a beautiful view! -Yeah.
St. Peter's Basilica, right?
In the Vatican.
And the garden just inside is the Santa Maria del Priorato.
-It belongs to Malta. -Ah!
And we are standing on Italian soil.
So three countries at once.
Just like you.
An American conquering France and Italy.
Conquering? Are you admitting?
You did the impossible.
You convinced my mother to throw a marketing event in Solitano.
What, are you trying to jinx me?
I'm congratulating you.
You won.
Mm. I think it's a win for both of us.
Bonjour, Genevieve.
-Where's Boucheron? Are they coming? -Uh…
They just called and refused to come in for another Zoom meeting.
Classic Boucheron.
So demanding and yet so fragile.
Guys, remember how angry they were to give away one tiny necklace?
We only had to give away the necklace because of your absurd scavenger hunt.
Well, there they are. AG Roma, you're on with Boucheron.
Merci, Genevieve. You may go.
Thank you for finally sitting down with us.
Sort of.
You've been impossible to reach.
Yes, and we do apologize for that.
We're opening an office in Rome and--
Yes, we know. And so do your other clients in Paris.
What do you mean?
The luxury world is small. People talk.
And right now, they are not saying nice things about Agence Grateau.
Speaking of,
where is Sylvie?
She's unfortunately detained.
-Yeah. -But we are here for you.
But you're not here, are you?
Uh, I assure you, you are a priority.
That is very easy to say.
But until you can grace us with your physical presence,
I'm afraid we can't believe that.
And I'm sorry if that makes us sound demanding and fragile.
-Well, I meant that as a compliment. -Yeah.
Let's pick this up once you can set a meeting in person.
The sooner the better. Ciao.
Uh…
No. Can I see it from the top?
Of course.
Slow motion. We didn't do it.
No, maybe not, maybe not.
Put this here, and put this one before the other one.
Okay.
No! Please! Don't you understand? Don't you realize what you're doing?!
You're more difficult than Lina Wertmüller.
But at least she was a genius.
Ready?
It's time.
-Ah… -Ooh.
Ooh! Wow, you look like a newborn.
Oh! Meaning young? Or like I'm covered in placenta?
Yes.
Yuck.
Okay, should we call it a night?
Yeah, probably.
Thank you for the slumber party. I've missed you.
I missed you too.
I figured you needed a distraction before the big event tomorrow.
No, it's all set. I'm excited.
Yeah, I mean, if this campaign is successful,
Sylvie might finally let me run the Rome office alone for good.
You're really going to abandon me in Paris forever?
I just--
-Paris always seems so judgmental. -Mm.
I always felt like an impostor. But… Rome… feels different.
I mean, we have this huge event tomorrow,
and I'm like… so chill.
-Ah! -Yeah.
And Sylvie's been spiraling all day,
and that usually would have made me spiral,
but, you know, it's all out of my control.
And so I'm just…
-Chill… -Oh!
Rome looks so good on you.
And I know tomorrow is going to be amazing.
-I can't wait to see it. -Mm!
And there's gonna be quite a few cute Italians for you to flirt with.
Oh, well, I'm going home, so I'm not really looking.
Come on, get back out there.
What's wrong with a little fling before you skip town?
Nothing, I guess.
Okay, well, when in Rome, right?
Okay.
Is this the acclaimed director Sylvie Grateau?
Oh, that's very funny.
Uh, thank you for taking my call.
Deference.
That's new.
How's the film coming along?
It's… It's going really well.
You shot some beautiful footage.
You really should come and take a look at it.
I'll save you the trouble of lying.
Your editor has been texting me for the past hour
that it's one of the worst things she's ever seen.
And she's seen some shit.
Okay, I'll admit, um…
it's been more difficult than I expected.
And now that you realize how much you need me,
you want me to rescue you?
No, I was just calling to let you know that your services are no longer required.
At midnight, when you realize how fucked you are, don't call me.
Okay, I won't call you again for anything.
One minute!
Remember your robe!
Good morning, Sister!
How did you sleep?
You have a visitor.
Marianne!
Please tie your bathrobe.
I don't want to say it again.
Marianne! Ah!
What a surprise!
Sister, please, can you close the door?
No, it stays open.
Why?
You have nothing to fear.
Especially in front of the Madonna.
The Madonna doesn't have to clean your sheets.
It stays open.
Marianne, it's so good to see you.
Ah! How did you find me here?
Easy. I tracked your location.
I work for the phone company. I always know where you are.
Of course.
How romantic.
-I'm joking. -Ah!
I called your office for your address to send you a care package.
But I decided to come myself
since you haven't visited
or called in weeks.
I know, but I've been very, very busy, you know.
The Rome office has been quite challenging.
That's the reason why.
-Which is why I came to treat you. -Ah.
The city is filled with Michelin star restaurants.
Oh, they are so expensive, huh? And you lost your discount, Marianne.
My cover may have been burned in Paris,
but I'm still a Michelin star in Italy.
Can I take you out to lunch today?
-To… Yeah, today? -Yeah.
To-- You mean… Oh. Um…
I would love to.
But today we have, uh, the event with Muratori.
I'll be working all day.
-Tomorrow then. -Yeah.
I've been waiting to see you for so long, what's another day?
-Mm! -Perfect.
Emily!
-Ciao, bella! -Hi!
-Erica Flandure, good to see you. -You too!
And Luca and Kashmir, I'm sure you remember.
Yes. Oh, you brought Kashmir to the home of cashmere!
Of course. He loves Muratori.
It's his favorite.
Oh, well, thank you so much for coming. Here are your gift bags.
We just need one post. No lives, no stories, no videos.
Done and done.
Bye!
Based on your profile, you typically choose florals, n'est-ce pas?
I'd like you to try something a little bit more sensual.
Come in close for a royal secret.
This look flops if the skin doesn't pop.
That's why I use Collagen Forever,
the amazing drinkable collagen supplement
that activates your body to produce collagen forever.
Use code "Princess20" for 20% off.
Princess, buonasera.
Oh, look who's wandered into frame.
This dear, tiny creature pulled this whole event together.
She also somehow pulled the hottest bachelor in Rome.
Okay. Can we just cut for a second?
Well, we can't cut, darling, 'cause that's what going live means.
Yeah, please.
Okay. Yes.
There we are.
I'm so glad you came, but we're asking attendees not to go live.
We just requested one post at the end of the night,
so no need to flood the zone.
What, even on TikTok? I've got such a massive following there.
Be a shame to waste them. I mean, they're obsessed with me.
My Royal Subjects, that's my stan army,
they'll buy anything I tell them to.
Well, that is so cool,
but tonight it's about quality over quantity, so…
Oh. Well, you're the boss, amore.
-Okay, thank you. -Okay.
Okay.
The projectionist said he never got a link for the film.
Should I call the editor?
No, we're not premiering the film tonight.
It's-- it's not good enough.
I have the link right here,
but I… I can't bring myself to show it to anyone.
Where are my cigarettes?
Oh, don't drop your phone.
Yeah, thank you.
So…
What do we tell Antonia?
Let me handle it. I'll figure something out.
Thank you, my love. Thank you.
Buonasera!
Thank you for joining us to experience the Muratori brand here,
where it was founded, and where its products are made.
In fact, you are sitting exactly where the workers of Solitano
gather together for lunch every single day.
This community is the lifeblood of the company.
For years, Muratori operated as quiet luxury.
If you knew, you knew.
But after tonight, we want everyone everywhere to know.
That's why they've partnered with Maison Lavaux,
the premier perfumer in Paris,
for Muratori's first-ever fragrance
that captures the exclusivity and quality of the brand.
Muratori Paradiso.
And to commemorate this iconic pairing,
we have a surprise to screen for you tonight.
We are proud to present the world premiere of Muratori Paradiso.
What are you doing?
Shh! It's about to start.
I saw it, and it's great.
-For you -Only you
Only you
Ah, la-la, la-la
Loo-loo-loo-loo-loo
I love you
You, you, you, you…
Pretty romantic, isn't it?
Don't look at me like that.
What do you mean?
Like I'm still wearing tourist braids.
This is over.
We're still on vacation.
And you look…
incredible.
-I want you -Only you
-You
I want you
Only you
There he is, our brilliant director!
Come take a bow.
Congratulations. It's a good film.
You don't have to say that.
Audiences always tell the truth.
They loved it.
It's your film. Your name is on it.
Your name should be as well.
Though part of me is glad it isn't.
I'm just relieved it's over.
I wasn't even going to show it, but Emily went over my head, so…
How did that feel?
I overstepped.
It was your set. I should have respected that. I'm sorry.
Thank you.
So why'd you come? To watch me fail?
Maybe.
Or maybe I hoped you'd prove me wrong.
And you did.
You're talented, Sylvie.
You can do this.
We can do this together.
A partnership.
You can shadow me.
You can take more classes and do whatever you want.
You're a director.
No, I'm not a director.
And this isn't a partnership.
My time in Rome made me realize
how important the partnership with my husband is.
So I guess I should thank you for helping me see that.
You're running away from me.
No, I'm running
towards something.
Addio, Giancarlo.
Oh, and by the way, you're right.
My name should be on that film.
Oh!
Antonia, is everything okay?
Did they restock the prosecco?
Everything is perfect.
I just wanted to thank you for tonight.
-It's okay. -Umberto would have loved this.
Wouldn't he, Marcello?
He was so proud of where he was from, and to see it being embraced like this is…
It's exactly what he would have wanted.
Well, it's been my honor.
Thank you for entrusting me with your company.
I've entrusted you with much more than that.
Um, excuse me for just one moment.
Sorry.
I just came to congratulate you.
The film is amazing.
And I won't ever take your phone again.
That was a bold move.
Yeah, well, blame it on Rome.
I can't even get a coffee in the morning
without shouting at the barista over a crowd.
I mean, they really make you work for it here.
I guess it rubbed off on me.
You're becoming so Italian.
-What? -Well, maybe not.
But you've more than proved yourself here.
Luc told me about the Boucheron meeting.
I've been neglecting things in Paris for too long.
So, assuming all goes well with this launch,
I think… it's time I left the Rome office in your hands.
And only your hands.
Oh my God.
Do you mean it?
-Yeah. -Oh my God, thank you.
Thank you. Grazie.
Muratori made Vogue.com, Harper's Bazaar, and Women's Wear Daily.
-Tatler even picked it up. -Tatler?
Now I'm impressed.
And fragrance pre-sales have exploded since last night.
It's going to sell out of the first run by the end of the day.
Amazing! We should talk to Antoine about producing a new batch.
Oh, yes, and make sure he destroys all evidence
that the hottest new fragrance in fashion was made for a diaper bag.
-Yeah. -Yeah.
Oh!
This is Marcello right now. One sec.
-Ciao. What's up? -Hey.
We've got an issue in Solitano.
You should probably get down here.
Hey, girlie-gang, I'm back, and I'm here to let you know
that the luxurians are gatekeeping once again.
But this time, I kind of get it because this place is stunning.
So here are my top five tips for a trip to Solitano, Italy.
-Oh! -Oh!
-Sorry. -Do you know where I can buy a t-shirt?
Like, is there a gift shop?
What? No.
Emily!
What's going on?
I think we went viral. They all just started showing up.
Hi, sorry, excuse me. Um, how did you hear about this place?
It's all over Instagram and TikTok and Tatler.
Tatler tattled.
Yes, it looks so cute online,
but it's kind of a tourist trap.
No, it's not normally like this.
So you've been before, then?
Where can a girl piss here?
They won't let anyone go at the coffee shop.
Some lot were going by the ruins, but it looked pretty nasty already.
Just please don't pee anywhere there's not a bathroom.
Do you own the place?
Emily!
There are buses parked on my lawn.
They're live-streaming in the factory.
And our goats, they're in shock.
Okay, I know this is all a lot, but I--
No, you ruined Solitano!
It was paradise, and now it's Disneyland!
Mamma, calm down. It's not that bad.
Yeah, all we need to do is just get them all out.
They're all posting.
We may be able to get rid of these ones,
but more will come.
Like… Like zombies.
That's why I never wanted to do any marketing.
Our beautiful sanctuary is lost.
Forever.
I don't understand.
You… are… fired!
Wait, Antonia!
No, no, not when she's this upset.
Mmm!
-Enjoy. -Grazie.
Isn't it beautiful?
I missed you.
The houseboat is so lonely.
I've missed you as well.
-Aw. -We've been very busy in Rome.
And I'm not sure when I'll be back in Paris.
That's the wonderful thing about having a houseboat.
-Home can be anywhere. -Yeah.
It's just an idea.
Luc? What's the matter?
Nothing, I dropped my fork.
No, it's right there. Luc!
-Shh! Shh! -Luc!
Please stop saying my name! Please!
Luc, is that you?
Luc?
-Bianca! -Hey.
Crazy! What are you doing here?
Good to see you.
-I'm having lunch with my father. -Okay!
Who is this?
Who-- This-- Oh, yeah.
This is one of the nuns from the hotel.
They are stuck all day in that convent like veal calves.
-So I thought it would be nice to… -Mm.
You know, the sunshine, the wind…
You're so sweet.
Ciao, Sister. What's your name?
Sister?
Luc.
-Luc! -What? Huh?
Who is this?
This? Her? A colleague.
Aw, Luc, you don't have to be so formal.
I'm his girlfriend. Bianca.
I'm his girlfriend.
In Paris, we live together.
-So you lied to me, hm? -No.
Used me?
I did things with you I've never done for a man before.
-Things? -You were in it only for my bavazzatini?
What things did she do?
You know what? You forget about Bavazza.
You forget about me. You're fired.
Marianne, wait. I can explain.
Marianne, please, don't go.
You've got what you wanted, didn't you?
Two helpings.
Marianne!
She's right.
I ruined this perfect place.
I'm sorry.
It's just a bunch of tourists.
They go away eventually.
I should be thanking you, really.
You've done me a huge favor.
Thanks to the fragrance launch, JVMA just upped their offer.
What?
They just called me an hour ago.
Have you been talking to JVMA this entire time?
Of course. I never stopped negotiating.
Why didn't you tell me that?
Did you think that I would fail?
-No. -Did you want me to fail?
You didn't fail.
You succeeded in making my mother realize there isn't anything to hold on to here.
But that wasn't the plan.
Her plan was for JVMA to drop their offer.
So all this time you were just rooting against me?
Why couldn't you just be honest from the beginning?
Because in order for one of us to win,
someone had to lose.
Maybe we both did.
-Emily, wait. -Congratulations!
Emily!
We're bricks in a wall
Raised with our hands
We are building a park of lies
Yet we're nodules on land
I do know every riot
Is a step in the dark
But if we stay, we will break
We'll breach the wall
We're killing the lie
We're grains of sand
So, you've heard?
We've heard.
So, this is terrible for our prospects in the city.
Muratori was our biggest client,
and, uh… I'm not sure where we go from here.
It takes time.
Rome wasn't built in a day.
And yet it only took you one day to destroy it.
We still have other clients.
Intimissimi was a success and Bavazza.
About Bavazza,
uh, they are no longer our clients.
In Rome or in Paris.
Yes, this is why I called you all here.
Our clients in Rome are fleeing,
and our clients in Paris aren't happy.
So…
I'm closing the Rome office.
No.
What?
It's the right decision.
And Marcello can come visit you in Paris.
Oh, I'm not so sure I'll be seeing him again.
You blew that up too?
Oh, we gotta get her out of Rome before she knocks down the Colosseum.
What?
I failed.
Some would say you succeeded too well.
Would you say that?
I would say…
no one could have predicted this.
I was so excited to run my own office.
One day you will.
But it's important in life to know when to cut your losses.
Besides, I need my Emily in Paris.
Royal Subjects,
don't say a word,
but I have a royal secret.
Don't tell.
But this is the most adorable town I've ever seen.
It's the perfect, charming village the Italians don't want you to know about.
But if this gets 10,000 likes, I'll drop a pin.
Shh!